CASE STUDY

Dorset Cereals Sampling Opportunity FMCG Case Study Chicane Marketing

Hailing from dazzling Dorset in the United Kingdom (as you may have guessed from the name), Dorset Cereals began way back in 1989. Every recipe is a unique blend of fruit, nuts and seeds with a big emphasis on the quality of the flakes.

THE DETAILS:

OUR SERVICE: SAMPLING AT THE ROYAL SHOWS

Dorset Cereals sampled their Simply Oat Granola in the Australian Women’s Weekly Showbag at the Royal Shows in 2018. The brand alignment with the iconic and trusted magazine was appealing alongside the opportunity to get in the hands and pantries of primary grocery buyers.

OUR RESULT

Samples distributed: 30,000

The showbag was distributed to tens of thousands of Australian women across the country building brand and product awareness.

KEY STATS

  • 37% were aware of Dorset Cereals before the show and now 68% plan on purchasing in the future.
  • A huge 75% plan on recommending the Dorset Cereal to their friends and family.
The classic Australian Women's Weekly Showbag is a must-have for Aussie women. It's the perfect choice for FMCG and Home and Lifestyle brands looking to target primary grocer buyers and early adopters of new supermarket products. Get into their hands and their hearts by participating in the Australian Women's Weekly Showbag with Chicane Marketing.

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The Emporium, premium Showbag Stand at the Royal Shows retailing the best Style and Fashion, Beauty, Home and Lifestyle Showbags
The Emporium, premium Showbag Stand at the Royal Shows retailing the best Style and Fashion, Beauty, Home and Lifestyle Showbags

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