SAMPLING OPPORTUNITIES

If you want to get your samples into the hands of likely customers and be aligned with some of the biggest brands in Australia, our sample bags are for you. They’re an effective cost-free opportunity for measurable sampling and powerful partnership brand marketing. You provide the samples, we align them to the brands that match to help you convert tryers into buyers.

A LITTLE BIT OF BACKGROUND

We source relevant fashion, beauty, grooming, health & lifestyle products and vouchers to partner with some of Australia’s most powerful brands through our sampling program. Our sample bag brands include iconic media titles (think Australian Women’s Weekly and ELLE Australia), entertainment brands (TV and radio) and several fashion powerhouse names.

ABOUT THE ROYAL SHOWS

The Royal Shows are some of Australia’s largest events (nearly 3 million people every year visit the Shows!). With your own showbag, you can take advantage of the event branding, product placement and mass marketing opportunities that come with it.

  • 72% of attendees are female
  • Almost 3 million Australians attend the 5 Royal Shows every year
  • 1 in 3 households have an income of $100k +
  • 27% cite shopping as their main reason for attending
  • The average time spent at the shows in 8.2 hours
  • The shows are supported by a $10 million marketing campaign

THE BENEFITS OF PRODUCT SAMPLING

POWERFUL BRAND EXPOSURE 

Be part of Australia’s largest events with an annual attendance of almost 3 million million people and a total reach > 14 million. Perfect for new product launches!

LOW COST

In most cases our sampling program is completely cost free, you only need to supply the product and ship it to our warehouses.

DISTRIBUTION

You’ll get your product directly into customers hands. Product samples drive customers online and in store translating to real sales for you. Also, we can take short date and discontinued stock.

CUSTOMER INSIGHT AND MARKET RESEARCH REPORT

We can undertake detailed market research of your showbag customers. You will receive a bespoke report including data pertaining to customer demographics and psychographics, product perception, brand recognisability and conversion.

 PRINT AND DIGITAL ADVERTISING REACH

We will market your showbag across a range of platforms including the Royal Showguides (3.6 million readership nationally), the Royal Show websites (4 million unique views annually), our website (100k page views) and our Email Marketing Lists (12k +).

SOCIAL MEDIA REACH

We feature and promote your showbag, products and brand to a large and targeted social audience.

OUR BRANDS WITH SAMPLING OPPORTUNITIES

Partner your brand with Australia’s most iconic and trusted women’s magazine: The Australian Women’s Weekly.

WOMEN 30-59 YEARS

Partner your brand with Australia’s most iconic and trusted women’s magazine: The Australian Women’s Weekly. The Women's Weekly customer is the primary grocer buyer and loves to try new products that are good for her family's health and happiness.

 

Align your brand with the highest-selling fashion magazine worldwide. The ELLE customer has a healthy and growing disposable income and is shopping premium fashion and beauty brands.

WOMEN 25-39 YEARS

Align your brand with the highest-selling fashion magazine worldwide. The ELLE customer has a healthy and growing disposable income and is shopping premium fashion and beauty brands.

 

Sampling Opportunities for Health and Fitness Brands

WOMEN 18-35 YEARS

A Stella girl makes staying healthy, well and fit an everyday way of life. She is an early adopter of new health foods and diets and loves to discover new 'it' products. Social media influencers and relevant brand content influence her purchasing decisions.

 

Indie is the ultimate showbag for independent, free-spirited girls. The Indie girl is a social butterfly who shops fast fashion and affordable beauty products. She shops mainly online and is influenced heavily by celebrities, influencers and her friends through social media.

GIRLS 14-21 YEARS

Indie is the ultimate showbag for independent, free-spirited girls. The Indie girl is a social butterfly who shops fast fashion and affordable beauty products. She shops mainly online and is influenced heavily by celebrities, influencers and her friends through social media.

 

The ROXY Showbag offers a rare opportunity to target the tween market with a free sampling program.

GIRLS 10-16 YEARS

The ROXY girl is an active and social school student who loves the outdoors. Her purchasing decisions are heavily influenced by her friends, and she saves her money to buy the latest ‘must-have’ fashion and beauty items. A rare opportunity to target the tween market.

 

Join our free Home and Away Sampling Program. Partner with one of Australia’s most iconic television shows, Home and Away. The Home and Away showbag customer is a young female, working full-time and loves casual beach lifestyle and fashion.

WOMEN 14-35 YEARS

Partner with one of Australia’s most iconic television shows, Home and Away. The Home and Away showbag customer is a young female, working full-time and loves casual beach lifestyle and fashion.

 

A rare opportunity to partner with My Kitchen Rules in our free targeted sampling program. Target main grocery buyers, foodies and early adopters of new food, home and lifestyle products.

BOTH SEXES, ALL AGES

The MKR customer is a passionate foodie. They are the primary grocery buyer and early adopters of new food products they find on the shelf (or see on MKR!). They watch primetime TV, read foodie magazines and websites and enjoy cooking and entertaining at home.

 

We have an opportunity for Brand Managers to target men in a free sampling program. The Men’s Style customer shops both online and in-store and is influenced by magazines, friends and social media. The Men’s Style Showbag is one of the few male-targeted showbags available at the Show.

MEN 18-45 YEARS

The Men’s Style customer shops both online and in-store and is influenced by magazines, friends and social media. The Men’s Style Showbag is one of the few male-targeted showbags available at the Show.

 

OUR BRANDS WITH SAMPLING OPPORTUNITIES

Partner your brand with Australia’s most iconic and trusted women’s magazine: The Australian Women’s Weekly.

WOMEN 30-59 YEARS

Partner your brand with Australia’s most iconic and trusted women’s magazine: The Australian Women’s Weekly. The Women's Weekly customer is the primary grocer buyer and loves to try new products that are good for her family's health and happiness.

Align your brand with the highest-selling fashion magazine worldwide. The ELLE customer has a healthy and growing disposable income and is shopping premium fashion and beauty brands.

WOMEN 25-39 YEARS

Align your brand with the highest-selling fashion magazine worldwide. The ELLE customer has a healthy and growing disposable income and is shopping premium fashion and beauty brands.

Sampling Opportunities for Health and Fitness Brands

WOMEN 18-35 YEARS

A Stella girl makes staying healthy, well and fit an everyday way of life. She is an early adopter of new health foods and diets and loves to discover new 'it' products. Social media influencers and relevant brand content influence her purchasing decisions.

Indie is the ultimate showbag for independent, free-spirited girls. The Indie girl is a social butterfly who shops fast fashion and affordable beauty products. She shops mainly online and is influenced heavily by celebrities, influencers and her friends through social media.

GIRLS 14-21 YEARS

Indie is the ultimate showbag for independent, free-spirited girls. The Indie girl is a social butterfly who shops fast fashion and affordable beauty products. She shops mainly online and is influenced heavily by celebrities, influencers and her friends through social media.

The ROXY Showbag offers a rare opportunity to target the tween market with a free sampling program.

GIRLS 10-16 YEARS

The ROXY girl is an active and social school student who loves the outdoors. Her purchasing decisions are heavily influenced by her friends, and she saves her money to buy the latest ‘must-have’ fashion and beauty items. A rare opportunity to target the tween market.

Join our free Home and Away Sampling Program. Partner with one of Australia’s most iconic television shows, Home and Away. The Home and Away showbag customer is a young female, working full-time and loves casual beach lifestyle and fashion.

WOMEN 14-35 YEARS

Partner with one of Australia’s most iconic television shows, Home and Away. The Home and Away showbag customer is a young female, working full-time and loves casual beach lifestyle and fashion.

A rare opportunity to partner with My Kitchen Rules in our free targeted sampling program. Target main grocery buyers, foodies and early adopters of new food, home and lifestyle products.

BOTH SEXES, ALL AGES

The MKR customer is a passionate foodie. They are the primary grocery buyer and early adopters of new food products they find on the shelf (or see on MKR!). They watch primetime TV, read foodie magazines and websites and enjoy cooking and entertaining at home.

We have an opportunity for Brand Managers to target men in a free sampling program. The Men’s Style customer shops both online and in-store and is influenced by magazines, friends and social media. The Men’s Style Showbag is one of the few male-targeted showbags available at the Show.

MEN 18-45 YEARS

The Men’s Style customer shops both online and in-store and is influenced by magazines, friends and social media. The Men’s Style Showbag is one of the few male-targeted showbags available at the Show.

OUR BRANDS WITH SAMPLING OPPORTUNITIES

Partner your brand with Australia’s most iconic and trusted women’s magazine: The Australian Women’s Weekly.

WOMEN 30-59 YEARS

Partner your brand with Australia’s most iconic and trusted women’s magazine: The Australian Women’s Weekly. The Women's Weekly customer is the primary grocer buyer and loves to try new products that are good for her family's health and happiness.

 

Align your brand with the highest-selling fashion magazine worldwide. The ELLE customer has a healthy and growing disposable income and is shopping premium fashion and beauty brands.

WOMEN 25-39 YEARS

Align your brand with the highest-selling fashion magazine worldwide. The ELLE customer has a healthy and growing disposable income and is shopping premium fashion and beauty brands.

 

Sampling Opportunities for Health and Fitness Brands

WOMEN 18-35 YEARS

A Stella girl makes staying healthy, well and fit an everyday way of life. She is an early adopter of new health foods and diets and loves to discover new 'it' products. Social media influencers and relevant brand content influence her purchasing decisions.

 

Indie is the ultimate showbag for independent, free-spirited girls. The Indie girl is a social butterfly who shops fast fashion and affordable beauty products. She shops mainly online and is influenced heavily by celebrities, influencers and her friends through social media.

GIRLS 14-21 YEARS

Indie is the ultimate showbag for independent, free-spirited girls. The Indie girl is a social butterfly who shops fast fashion and affordable beauty products. She shops mainly online and is influenced heavily by celebrities, influencers and her friends through social media.

 

The ROXY Showbag offers a rare opportunity to target the tween market with a free sampling program.

GIRLS 10-16 YEARS

The ROXY girl is an active and social school student who loves the outdoors. Her purchasing decisions are heavily influenced by her friends, and she saves her money to buy the latest ‘must-have’ fashion and beauty items. A rare opportunity to target the tween market.

 

Join our free Home and Away Sampling Program. Partner with one of Australia’s most iconic television shows, Home and Away. The Home and Away showbag customer is a young female, working full-time and loves casual beach lifestyle and fashion.

WOMEN 14-35 YEARS

Partner with one of Australia’s most iconic television shows, Home and Away. The Home and Away showbag customer is a young female, working full-time and loves casual beach lifestyle and fashion.

 

A rare opportunity to partner with My Kitchen Rules in our free targeted sampling program. Target main grocery buyers, foodies and early adopters of new food, home and lifestyle products.

BOTH SEXES, ALL AGES

The MKR customer is a passionate foodie. They are the primary grocery buyer and early adopters of new food products they find on the shelf (or see on MKR!). They watch primetime TV, read foodie magazines and websites and enjoy cooking and entertaining at home.

 

We have an opportunity for Brand Managers to target men in a free sampling program. The Men’s Style customer shops both online and in-store and is influenced by magazines, friends and social media. The Men’s Style Showbag is one of the few male-targeted showbags available at the Show.

MEN 18-45 YEARS

The Men’s Style customer shops both online and in-store and is influenced by magazines, friends and social media. The Men’s Style Showbag is one of the few male-targeted showbags available at the Show.

 

Some of our sample bags

Smashing sampling campaigns

BALANCE WATER

Balance Water got their product in the hands of almost 40k people through nationwide sampling.

MAYBELLINE NUDES EYESHADOW PALETTE

Maybelline achieved a 77% positive referral rate for a new product through sampling.

NUTTVIA

Nuttvia launched their product by reaching over 50k potential buys through sampling.

DORSET CEREALS

Dorset Cereals took advantage of a sampling opportunity to increase brand awareness 31%.

Smashing sampling campaigns

BALANCE WATER

Balance Water got their product in the hands of almost 40k people through nationwide sampling.

MAYBELLINE NUDES EYESHADOW PALETTE

Maybelline achieved a 77% positive referral rate for a new product through sampling.

NUTTVIA

Nuttvia launched their product by reaching over 50k potential buys through sampling.

DORSET CEREALS

Dorset Cereals took advantage of a sampling opportunity to increase brand awareness 31%.

Smashing sampling campaigns

BALANCE WATER

Balance Water got their product in the hands of almost 40k people through nationwide sampling.

MAYBELLINE NUDES EYESHADOW PALETTE

Maybelline achieved a 77% positive referral rate for a new product through sampling.

NUTTVIA

Nuttvia launched their product by reaching over 50k potential buys through sampling.

DORSET CEREALS

Dorset Cereals took advantage of a sampling opportunity to increase brand awareness 31%.

LOOKING FOR SAMPLING OPPORTUNITIES?

Pop your details in and we will send our detailed Sampling Proposal with opportunities to get your brand and product into the hands of your target market

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