CASE STUDY

Balance Water Sampling Case Study Chicane Marketing

Balance is a bottled functional natural spring water enhanced with Australian flower essences designed to help de-stress, focus, and achieve emotional stability.

THE DETAILS:

OUR SERVICE: SAMPLING AT THE ROYAL SHOWS

Balance Water sampled across a range of our showbags in 2018 to achieve maximum impact. 250ml Balance Water bottles were included in our ELLE, Cosmo, MKR, Men’s Style and ROXY Showbags across different states nationally.

OUR RESULT

49% of our survey respondents had tried the product before with 76% not reporting they intend to repurchase the product.

Almost 40,000 people were reached through this sampling exercise.

Bauer Media Cosmopolitan Magazine Branded Merchandise and Sampling Partnership with Chicane Marketing

INFLUENCER CAMPAIGN

 

 

 

The Emporium, premium Showbag Stand at the Royal Shows retailing the best Style and Fashion, Beauty, Home and Lifestyle Showbags
The Emporium, premium Showbag Stand at the Royal Shows retailing the best Style and Fashion, Beauty, Home and Lifestyle Showbags

SEE MORE OF OUR SAMPLING SUCCESS

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SAMPLING

Nuttvia launched their product by reaching over 50k potential buys through sampling.

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Maybelline achieved a 77% positive referral rate for a new product through sampling.

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DORSET CEREALS

SAMPLING

Dorset Cereals took advantage of a sampling opportunity to increase brand awareness 31%.

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