Integrated Communications

Sampling isn’t just about distribution. It’s about engaging.

We therefore synergize our Showbag concepts with broader marketing strategies in order to maximize exposure, engagement and, ultimately, sales. Our bespoke and quantifiable campaigns ensure that sampling exercises fit seamlessly and strategically into your business’s broader marketing plan.

A campaign with us comprises the following, complimentary services:

  • Online Advertising: Royal Show and Chicane websites (1.17 UVs*)
  • Full page ads in Show Guides, distributed through major newspapers (1.7 million readership*)
  • Social Media: Collaborative content creation and execution across stakeholder platforms, including competitions
  • EDM’s to our national customer database
  • Media liaison and public relations
  • POS branding and engagement tactics
  • Quantitative and qualitative market research reports


Post campaign, we offer our clients and partners comprehensive annual reports, providing feedback on branding exposure, unveiling customer insights and conversion rates.

*statistics based on Sydney Royal Easter Show campaign

“Measuring engagement and engaging consumers are two sides of the same coin.” – David Penn
Ulta3 Nail Polish Showbag Showbag
Dolly Showbag Social Media