CASE STUDY

Maybelline Sampling Case Study

Maybelline NEW YORK is one of the world's leading makeup brand for women.

THE DETAILS:

OUR SERVICE: SAMPLING AT THE ROYAL SHOWS

L’Oreal sampled the Maybelline ‘Rock the Nude’ Eye Shadow in the ELLE Showbag nationally in 2018.

OUR RESULT

We achieved...

  • Huge reach: over 14,000 units of the Nudes Eyeshadow Palette were sampled with only 32% of respondents having tried the product previously
  • Brand exclusivity: no other makeup brands were sampled in the ELLE Australia showbag
  • Powerful brand alignment with ELLE Australia
  • Product recommendation: 77% of respondents would now recommend to their friends and family after trying it
ELLE Australia Sampling Program and Branded Showbag

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The Emporium, premium Showbag Stand at the Royal Shows retailing the best Style and Fashion, Beauty, Home and Lifestyle Showbags
The Emporium, premium Showbag Stand at the Royal Shows retailing the best Style and Fashion, Beauty, Home and Lifestyle Showbags

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