CASE STUDY
Abbott’s Village Bakery® believes in making the most of every mouthful. We bake every loaf to be so full of flavour, texture and aroma that it’s absolutely, positively irresistible. Now it’s over to you. Work your topping magic, and savour every last crumb.
WHAT THEY NEEDED (aka, the brief):
OUR SERVICE: EVENTS + SHOWBAGS
From 2012 to 2015 we managed the Abbott’s Village Bakery stand in the Woolworths Fresh Food Pavilion at the Sydney Royal Easter Show.
OUR RESULT
We built a custom branded stand to retail showbags and sample their products. The showbag was in such demand the show had to organise crowd control to manage the queues. It was a great opportunity for Abbott’s to build brand awareness, have customers engage with the brand, taste and try the product and make a profit on the showbag sales.
Events we nailed
HOUSE & GARDEN STAND AT THE MELB FLOWER AND GARDEN SHOW
For the last 3 years we have run a House & Garden Magazine stand at the Melbourne International Flower and Garden Show. We retail over 5000 showbags and sell subscriptions.
WOMEN'S WEEKY STAND AT THE SYDNEY ROYAL EASTER SHOW
We manage the Australian Women's Weekly stand at the Sydney Royal Easter Show retailing showbags and subscriptions in the Woolworths Pavilion.
COUNTRY STYLE ACTIVATION AT THE SYDNEY ROYAL EASTER SHOW
In 2017, we partnered with News Life Media to create an exhibition stand at the Sydney Royal Easter Show for Country Style, their popular country lifestyle magazine.
UNCLE TOBYS ACTIVATION AT THE SYDNEY ROYAL EASTER SHOW
UNCLE TOBYS benefited from its presence at the Royal Easter Show through the incredible opportunity to sample product to a mass audience.
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