CASE STUDY

Country Style Stand Design Event Activation and Sampling Program Chicane Marketing Easter Show

COUNTRY STYLE celebrates the diversity of modern Australian living, from the country to the coast and is a trusted source of information for Australian’s who are driven by the dream of a beautiful regional lifestyle.

THE DETAILS:

OUR SERVICE: EVENTS + SHOWBAGS

In 2017, we partnered with News Life Media to create an exhibition stand at the Sydney Royal Easter Show for Country Style, their popular country lifestyle magazine.

OUR RESULT

We built a gorgeous custom stand in the Home, Shopping and Lifestyle Pavilion to suit their country-chic brand. We brought on board The Flower Drum (Holly Hipwell), an uber successful floral stylist, to bring something really unique to the Country Style stand in the Lifestyle Pavilion.

We sold thousands of carefully curated Country Style Showbags featuring a range of home, food and lifestyle goods in a branded eco-friendly canvas tote.

Country Style Event Activation and Sampling Program Chicane Marketing Easter Show

Events we nailed

HOUSE & GARDEN STAND AT THE MELB FLOWER AND GARDEN SHOW 

For the last 3 years we have run a House & Garden Magazine stand at the Melbourne International Flower and Garden Show. We retail over 5000 showbags and sell subscriptions.

WOMEN'S WEEKY STAND AT THE SYDNEY ROYAL EASTER SHOW

We manage the Australian Women's Weekly stand at the Sydney Royal Easter Show retailing showbags and subscriptions in the Woolworths Pavilion.

ABBOTT'S VILLAGE BAKERY ACTIVATION AT THE SYDNEY ROYAL EASTER SHOW

We partnered with Abbott's Village Bakery to create an exhibition stand at in the Woolworths Fresh Food Pavilion.

UNCLE TOBYS ACTIVATION AT THE SYDNEY ROYAL EASTER SHOW

UNCLE TOBYS benefited from its presence at the Royal Easter Show through the incredible opportunity to sample product to a mass audience.