Case Study

Allkinds aims to help make learning about self-care fun for kids. Formulated just for tweens aged 8-12, Allkinds skincare is specially designed to bring joy into their daily routine through sweet and fruity scents, colourful branding and mischievously creative bath and body accessories. Dermatalogically tested and vegan-friendly, Allkinds kids products are made under a ‘no gross stuff’ ingredients policy with delicate young skin in mind.

What we did

We partnered with Allkinds to launch three new showbags in 2024: Sweet Talk, Lazy Days and Hey Vacay. Each showbag featured a curated selection of Allkinds’ bestsellers, presented in a premium, branded canvas bag designed by Chicane.

To elevate the customer experience, we organised sampling activations with trained staff offering personalised product recommendations tailored to skin type, scent preferences and skin concerns. The campaign included a multi-platform promotion strategy spanning online content, social media, collaborations with content creators and POS displays. Each showbag also included a bounce-back voucher to encourage future purchases both online and in-store.

The results

The Allkinds showbags were an instant hit, selling out at every Royal Show. Tweens and kids and parents lining up to get the showbag that all their friends were talking about. Beyond sales success, the campaign delivered significant brand exposure and provided Allkinds with an incredible opportunity to connect with a new audience, untapped market of skincare for kids and tweens cementing their position as a go-to brand for fun, skin-loving essentials.