Product Sampling
Get your product into the hands of over 2.5 million show attendees — and in most cases, it's completely cost-free.
Put your products front and centre with the best. With over 20 years’ experience and partnerships with some of Australia’s biggest brands, we give you access to 2.5 million + engaged Australians across five Royal Shows. Just supply your products and we'll do the rest to connect them with your target audience.
How it works
Extend the marketing reach of your FMCG products
We source high-quality fashion, beauty, grooming, health and lifestyle products, as well as vouchers, and align them with Australia’s biggest brands to create memorable experiences for your target audiences.
Our seamless, end-to-end sampling service means all you have to do is provide the products – and we’ll bring the customers to you. Sampling is a game-changer for brands looking to expand reach and gain new customers. For well-known names, it’s a powerful way to create excitement and build customer loyalty. For smaller brands, it’s an unbeatable opportunity to raise awareness and connect with a broad audience, without the heavy lifting.
Benefits of Sampling with us
POWERFUL
BRAND EXPOSURE
Be part of Australia’s largest events and put your products in front of an engaged mass audience to drive sales.
LOW COST
In most cases our sampling program is completely cost free, simply supply and ship your products to our warehouses. We'll do the rest.
ADVERTISING
Drive exposure to your brand via the Royal Show websites, our website, social media and POS displays.
MARKET RESEARCH
We can undertake detailed market research of sample bag customers. Get a bespoke report on how customers engage with your brand and products.
SUSTAINABILITY
Use near-expiry or
discontinued products and free
up warehouse space.
SOCIAL REACH
Extend your reach through our online content and influencer campaigns. We feature and promote your products and brand to a targeted social audience.
Our sample bag brands
Australian women who love products that enhance their family's health and happiness, as recommended by their most trusted magazine
Smart, savvy and sophisticated women, as passionate about high-gloss beauty and fashion as they are about world issues. Highly engaged and brand-loyal.
Partner with Australia’s original and leading multi-platform brand to engage audiences who appreciate home and interior design, Australian architecture and hosting.
Step inside the world of sport luxe, where Stella girls are the first to buy and try products based on influencer recommendations and brand content, and wellbeing is a top priority. It's the best-selling showbag that everyone lines up for.
Obsessed with fitness and wellbeing, Men’s Style connoisseurs shop online and in-store at the recommendation of their friends, favourite magazines and digital content.
Brands who take advantage of Showbag Sampling
Want to get your product involved at the 2026 Royal Shows?
Complete the form to receive our Sampling Proposal and chat to us about your product.
Get in touch
Chicane Marketing
Desk Space, Level 1
85 William Street
Darlinghurst NSW 2010
© Chicane Marketing 2026