Case Study

Ferrero Rocher has always been the chocolate you reach for when the moment matters. A whole hazelnut at its heart, surrounded by smooth velvety filling, rich milk chocolate and delicate hazelnut pieces — all wrapped in that iconic gold foil.

What we did

Since 2018, Chicane has partnered with Ferrero Rocher to transform their Royal Shows showbag into a genuine luxury experience. While competitors defaulted to plastic, we designed a quality custom gift bag or canvas tote that positioned Ferrero Rocher as the premium choice.

The campaign spanned online content, social media, content creator collaborations, POS displays and on-ground activations, all crafted to build anticipation before the show and ensure Ferrero Rocher was the chocolate showbag everyone had to have.

The results

The Ferrero Rocher showbag sells out at Royal Shows every year — a consistent result that speaks to the power of backing quality over novelty. Our Ferrero Eggs Guessing Competition activation drove tens of thousands of entries, delivering exceptional on-ground and online engagement. Year after year, the campaign gives Ferrero Rocher a powerful platform to reach new audiences and reinforce its status as Australia's most iconic luxury chocolate brand at the Royal Shows.