Premium Showbags
that connect and convert
Giving your brand and products access to the mass audience at the Royal Shows across Australia
Premium Showbags
that connect and convert
Giving your brand and products access to the mass audience at the Royal Shows across Australia
Branded Showbags
YOUR BRAND, PERFECTLY PACKAGED
Bring your brand to life in a tangible, memorable way – something your customers can see, touch and experience firsthand. With your own showbag, you can connect with your customers on a more personal level.
Product Sampling
CONNECT WITH YOUR MARKET
Get your products in the hands of your ideal customers and let them sell themselves. Our targeted sampling opportunities ensure maximum engagement and create a memorable impact.
Branded Showbags
YOUR BRAND, PERFECTLY PACKAGED
Bring your brand to life in a tangible, memorable way – something your customers can see, touch and experience firsthand. With your own showbag, you can connect with your customers on a more personal level.
Product Sampling
CONNECT WITH YOUR MARKET
Get your products in the hands of your ideal customers and let them sell themselves. Our targeted sampling opportunities ensure maximum engagement and create a memorable impact.
2.5 million
potential customer reach across Australia
5
annual Royal Shows nationally
99%
sell through rate
95%
showbag satisfaction rate
100 +
FMCG brand alignment per campaign
The Royal Shows
2.5 million +
potential customer reach across Australia
5
annual Royal Shows nationally
99%
sell through rate
95%
showbag satisfaction rate
100 +
FMCG brand alignment per campaign
Exclusive home of the iconic
magazine showbags
Exclusive home
of the iconic
magazine showbags
Showbag success stories
Royal-Show Stopping Campaigns
Our partners
© Chicane Marketing 2026
© Chicane Marketing 2026