Branded Showbags

Your brand. Australia's biggest shows. Over two million hands.

We create custom branded showbags that captivate audiences and elevate your brand presence at Royal Shows across Australia. With 2.5 million + attendees each year, a dedicated showbag is more than a branded product — it's a tactile, memorable brand experience your customers can wear, taste, or take home.

As a trusted leader with over 20 years of experience, we’ve produced the top-selling and most-loved showbags in the industry. With 80% of show attendees heading straight to the Showbag Pavilion, you can leverage this foot traffic and get your brand into the eager hands of your target market.

REQUEST OUR SHOWBAG PROPOSAL

How does it work?

There's a lot involved from a concept to a powerful showbag brand experience — and we manage every step of the process.

We're a full-service partner, not just a bag manufacturer. We have merchandise, stock control, distribution, stand design, retail displays and event staff management all covered. Plus a full marketing campaign including advertising across Emporium Showbags and Royal Show websites, paid social, search ads, EDMs, printed Show Guides and influencer collaborations. Fully managed. Zero headaches.

Brief and Concept

Merchandise Production

Stock control and Distribution

Content and Print Production

Stand build and Set up

Campaign Launch

Show time!

Post-Event Report

Benefits of a Branded Showbag

MASSIVE TARGETED REACH

Over 2.5 million people visit the Royal Shows across Australia annually — with the Sydney Royal Easter Show alone drawing 70,000 people a day! Showbags are designed to leverage that high foot traffic, putting your brand directly in front of your core demographic for maximum impact

CURATED PRODUCTS

Every product, every detail, every message — carefully curated to resonate with your customers. We craft showbag experiences that connect consumers to your brand, communicate its value, and drive them seamlessly towards purchase.

GET SOCIAL

Showbags are a social media moment. Exclusive and limited-edition products spark excitement that drives attendees to share their haul online, amplifying your brand's reach far beyond the showgrounds and deep into your online communities.

BOOST CUSTOMER ENGAGEMENT

Turn heads at the Royal Shows with on-ground activations and giveaways that stick. Every showbag is a brand loyalty moment — and with included discount code vouchers, purchasers become online customers long after the crowds go home. Plus, we provide a Post-Campaign Report packed with insights and key takeaways.

Sold exclusively from the EMPORIUM

Your brand sits alongside fashion and beauty's biggest names at our award-winning stand

The Emporium is our premium beauty, fashion and lifestyle showbag stand and the only place customers can get their hands on our showbags. Loyal show attendees plan their purchases, queues form early, the showbags sell fast and your brand gets seen by exactly the right people.