Branded Showbags

We create custom branded showbags that captivate audiences and elevate your brand presence at Royal Shows across Australia. With nearly three million attendees each year, a showbag is more than a branded product — it's a tactile, memorable brand experience your customers can wear, taste, or take home.

As a trusted leader with over 20 years of experience, we’ve produce the top-selling and most-loved showbags in the industry. With 80% of show attendees heading straight to the Showbag Pavilion, this is your chance to get your brand into the eager hands of your target market.

How does it work?

There's a lot involved from a concept to a powerful showbag brand experience -
and we manage every step of the process.

From manufacturing merchandise, advertising and publicity, stock and quality control, distribution, designing and building stands, managing event staff and a whole heap more, we'll make sure it's a seamless process for you.

Benefits of a Branded Showbag

ATTRACT TARGET AUDIENCE

Over 2.5 million people visit the Royal Shows across Australia annually. In fact, the Sydney Royal Easter Show attracted 70,000 people a day! Our showbags have established audiences and are designed to leverage high foot traffic to engage your core demographic for maximum impact.

CURATED PRODUCTS

We carefully design and curate the perfect products and messaging to create an experience that resonates with your customers. By tailoring every detail and experience, we help consumers connect with your brand, understand its value and guide them seamlessly towards purchase.

GET SOCIAL

A showbag campaign through events, gives you endless opportunities to connect with your online communities. Exclusive and limited edition products generate excitement that inspire attendees to share their showbag experiences on social media, boosting your brand’s visibility online.

BOOST CUSTOMER ENGAGEMENT

Showbags create fun, memorable interactions that build brand loyalty. And with bounce-back vouchers, you can drive post-show sales and keep customers coming back, long after the show ends.

EXPERIENCE THE EMPORIUM

Premium showbags, all in the one place

Our premium showbags are sold exclusively from our award-winning fashion, beauty and lifestyle concept showbag stand, Emporium Showbags. The Emporium offers an unrivalled shopping experience for our loyal customers by offering sought-after products by premium brands at the Royal Shows.