Case Study

Showpo Branded Fashion Showbag with Chicane Marketing

Showpo is an Australian brand selling dresses, playsuits, skirts, two piece sets and more to fun-loving party girls at affordable prices. They were named Online Retailer of the Year 2018 and have now gone global! Their goal is to be the go-to place to shop.

What we did

We first partnered with Showpo in 2016 when they sponsored a survey incentive in one of our aligned branded showbags.
The market responded and the results were clear – people wanted a Showpo showbag.

Working together, we created a showbag that brought Showpo’s fashion-forward, yet relatable brand to life with new audiences.

The results

Launched in 2017, the Showpo showbag offered an affordable opportunity for young fashionistas to get their hands on Showpo gear for a fraction of the cost. And thanks to our influencer campaign, the showbag was a sellout at every Royal Show.

It was also a great way for the online-only brand to engage with customers in real life. With the inclusion of a bounce-back voucher, Showpo reported a large volume of sales following the showbag’s release.