Case Study

Australia’s fastest-growing beauty brand, offering a range of premium-quality, vegan & cruelty-free products at a luxe-for-less price.
What we did
We launched the MCoBeauty Showbag at the 2025 Sydney Royal Easter Show. The showbag included some of MCoBeauty's most popular products and went viral on TikTok, captivating beauty enthusiasts eager for high-quality products at an accessible price.
The Results
MCoBeauty's showbag campaign was a tremendous success, selling out our entire stock allocation just a few days into the Easter Show. In response to overwhelming demand, we quickly restocked and had additional products repacked, which also sold out by the show’s final day.
The Easter Show recognised the MCoBeauty Showbag as one of their Top 10 showbags out of 397 available. Our MCoBeauty retail display at Emporium Showbags also won First Prize for the 2025 Best Showbag Exhibitor.
The MCoBeauty showbag offered incredible value to loyal customers and first-time MCoBeauty users alike. With a carefully selected range of premium products, it provided beauty enthusiasts the chance to experience the brand's top-tier offerings at an unbeatable price, making it a must-have showbag of the year.





Check out more showbag success stories
Get in touch
Chicane Marketing
DeskSpace, Level 1
85 William Street
Darlinghurst NSW 2010
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