Case Study

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Australia’s fastest-growing beauty brand, offering a range of premium-quality, vegan & cruelty-free products at a luxe-for-less price.

What we did

We launched the MCoBeauty Showbag at the 2025 Sydney Royal Easter Show. The showbag included some of MCoBeauty's most popular products and went viral on TikTok, captivating beauty enthusiasts eager for high-quality products at an accessible price.

 

The Results

MCoBeauty's showbag campaign was a tremendous success, selling out our entire stock allocation just a few days into the Easter Show. In response to overwhelming demand, we quickly restocked and had additional products repacked, which also sold out by the show’s final day.

The Easter Show recognised the MCoBeauty Showbag as one of their Top 10 showbags out of 397 available. Our MCoBeauty retail display at Emporium Showbags also won First Prize for the 2025 Best Showbag Exhibitor.

The MCoBeauty showbag offered incredible value to loyal customers and first-time MCoBeauty users alike. With a carefully selected range of premium products, it provided beauty enthusiasts the chance to experience the brand's top-tier offerings at an unbeatable price, making it a must-have showbag of the year.

 

MCoBeauty Branded Showbag
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Get in touch

Chicane Marketing

DeskSpace, Level 1

85 William Street

Darlinghurst NSW 2010

info@chicanemarketing.com.au

© Chicane Marketing 2025