Branded Showbags

Imagine bringing your brand to life – something your customers can touch, wear or taste. A branded showbag doesn’t just showcase your products and values. It creates a hands-on, tangible experience with the opportunity to reach almost three million Australians annually.

The Royal Shows are a beloved Australian tradition – and 80 per cent of attendees head straight for the Showbag Pavilion. Over 20 years, we’ve developed and distributed Australia’s best quality and highest selling showbags at the Royal Shows – keeping customers coming back every year.

How does it work?

There's a lot involved from a concept to a powerful showbag brand experience -
and we manage every step of the process.

From manufacturing merchandise, advertising and publicity, stock and quality control, distribution, designing and building stands, managing event staff and a whole heap more, we'll make sure it's a seamless process for you.

Benefits of a Branded Showbag

ATTRACT TARGET AUDIENCE

Over 2.5 million people visit the Royal Shows across Australia annually. In fact, the Sydney Royal Easter Show attracted 70,000 people a day! Our showbags have established audiences and are designed to leverage high foot traffic to engage your core demographic for maximum impact.

CURATED PRODUCTS

We carefully design and curate the perfect products and messaging to create an experience that resonates with your customers. By tailoring every detail and experience, we help consumers connect with your brand, understand its value and guide them seamlessly towards purchase.

GET SOCIAL

A showbag campaign through events, gives you endless opportunities to connect with your online communities. Exclusive and limited edition products generate excitement that inspire attendees to share their showbag experiences on social media, boosting your brand’s visibility online.

BOOST CUSTOMER ENGAGEMENT

Showbags create fun, memorable interactions that build brand loyalty. And with bounce-back vouchers, you can drive post-show sales and keep customers coming back, long after the show ends.

EXPERIENCE THE EMPORIUM

Premium showbags, all in the one place

Our premium showbags are sold exclusively from our award-winning fashion, beauty and lifestyle concept showbag stand, Emporium Showbags. The showbag stand showcases a department store look and feel, offering sought-after products. The Emporium Showbags stand offers an unrivalled shopping experience to a broad range of customers at the Royal Shows.