A little about us...
At Chicane Marketing, we’re a tight-knit team passionate about creating unforgettable experiences that captivate your customers. We don’t just make showbags—we craft moments that spark engagement and keep people coming back.
What started in 2002 with just two showbags at the Royal Adelaide Show has grown into Australia’s leading premium showbag company. Over 23 years later, we offer a range of 25 premium showbag lines and are constantly collaborating with new national brands to deliver showbags that stand out and make an unforgettable impact.
Meet the team
Emily Williams
DIRECTOR
Emily co-founded Chicane with her now-husband Brendan at just 22 years old and has been the driving force behind its growth ever since. Known for her determination and forward-thinking approach, she expertly balances managing key clients with overseeing finance, HR, marketing, and buying.
Brendan Williams
DIRECTOR
Brendan co-founded Chicane at 23 years old after spotting a market gap in the showbag industry. As Head of Logistics, he balances business strategy with hands-on work—whether managing key publishing clients or jumping on a forklift. His big picture thinking and quirky sense of humour keep things running smoothly and never dull.
Kate Young
MARKETING
Kate is a master at crafting campaigns that make your brand impossible to ignore. A design enthusiast and analytics nerd, she’ll get your products seen, heard, held, tasted, sipped, liked, friended and followed. Working for Chicane for over a decade, Kate understands all facets of the business and keeps up-to-date with all industry news and trends across print, digital and social.
Katy Macmillan
SPONSORSHIP
Katy thrives on discovering exciting products and upcoming launches, with a passion for health, beauty, skincare, and all things delicious. With a background in publishing advertising, she builds strong client relationships and brings deep industry insight. Having worked with nearly every major FMCG brand in Australia, she expertly matches products to target audiences, driving meaningful consumer engagement.
Kristal Wan
MARKETING & EVENTS
Kristal is the creative force behind our campaign visuals, websites, photoshoots, social content, and award-winning POS displays. Her sharp design instinct and deep insight into consumer and pop culture trends drive bold, engaging visuals that elevate every project she undertakes. At our events, she bumps in and out with her visual merchandising expertise and manages our Royal Show staff.
Theresa Nguyen
ACCOUNTS
Theresa places a crucial role in the team, taking care of invoices and payslips with precision. With exceptional attention to detail, Theresa ensures nothing financial slips through the cracks, allowing the rest of the team to focus on doing what they do best – delivering exceptional results for our clients.
Stella Macmillan
THERAPY DOG
Stella is a sweet and serene 13-year-old Japoodle (that’s a Japanese Spitz x Toy Poodle) who brings calm and comfort to the office. When stress levels rise, she’s always ready to offer cuddles and a warm presence. Stella’s ideal workday consists of lounging in her office bed, close to her mum.
So, what can we help you with?
Branded Showbags
Product Sampling
Get in touch
Chicane Marketing
DeskSpace, Level 1
85 William Street
Darlinghurst NSW 2010
© Chicane Marketing 2025