Premium showbags
that connect and convert

Stroke-Rose

Premium
showbags
that connect
and convert

Be bold, go premium

Showbags that elevate your brand

We specialise in premium branded showbags and sample bags that captivate your audience and drive real engagement. Our award-winning Emporium Showbags stand gives your products exclusive access to the captivated, mass audience at the Royal Shows across Australia.

Be bold, go premium

Showbags that elevate your brand

We specialise in premium branded showbags and sample bags that captivate your audience and drive real engagement.

Our award-winning Emporium Showbags stand gives your products exclusive access to the captivated, mass audience at the Royal Shows across Australia.

What we do

Experienced, energetic, and ever-ready to roll –
we’ve got your next branding campaign in the (show)bag!

Imagine your brand’s essence captured in a premium showbag, designed not only to delight your existing customers but also to captivate and retain new ones.

From logistics, fulfilment, advertising, promotion, to staffing and event management - we manage every detail, ensuring your brand makes a powerful, lasting impression to potential customers.

What we do

Experienced, energetic, and ever-ready to roll – we’ve got your next branding campaign in the (show)bag!

Imagine your brand’s essence captured in a premium showbag, designed not only to delight your existing customers but also to captivate and retain new ones.

From logistics, fulfilment, advertising, promotion, to staffing and event management - we manage every detail, ensuring your brand makes a powerful, lasting impression to potential customers.

Star-Rose
Illustration-Wine-31

Branded Showbags

YOUR BRAND, PERFECTLY PACKAGED

Bring your brand to life in a tangible, memorable way – something your customers can see, touch and experience firsthand. With your own showbag, you can connect with your customers on a more personal level.

Illustration-Wine-36

Product Sampling

CONNECT WITH YOUR MARKET

Get your products in the hands of your ideal customers and let them sell themselves. Our targeted sampling opportunities ensure maximum engagement and create a memorable impact.

Check it out

Browse our current range of showbags or see what other brands are doing

Emporium-Showbags-Primary-Logo-On-Black

Exclusive. Premium. Emporium.

MCoBeauty Branded Showbag

Showbag Success Stories

1

Emma Drennan

Partnerships and Events Director, Australian Radio Network

"Chicane Marketing has been a trusted partner since 2020, helping us bring the Kyle and Jackie O and Jonesy and Amanda Showbags to life at the Sydney Royal Easter Show. Their strategic thinking, creativity, and flawless execution have significantly enhanced our sponsorship campaigns and audience engagement. Chicane consistently delivers high-quality, on-brand experiences that resonate with showgoers and elevate our presence at this iconic event. They’re a valued extension of our team, and we’re proud to work alongside them."

3

Nicole Corfe

Commercial Director, InStyle Australia

"Chicane Marketing has been an absolute dream to work with on our InStyle Australia showbags for the Easter Show and beyond. They just get it—how to bring our brand to life in a way that feels premium, stylish, and genuinely exciting for our audience. From curating the perfect product mix to ensuring every detail aligns with our vision, they make the whole process seamless. The result? Showbags that not only look incredible but deliver real value to InStyle fans. We love working with the Chicane team and couldn’t recommend them more highly!"

2

Natalia Stewart

ANZ Marketing Manager, Premium Chocolate Ferrero Australia

"Chicane Marketing has been a key partner of ours in implementing Showbag campaigns for Kinder, Nutella and Ferrero Rocher at the Royal Shows of Australia. Their professionalism and creativity has enabled us to engage consumers effectively, resulting in increased brand visibility and sales. The team’s adaptability and knowledge about the industry has made the process seamless and resulted in successful brand campaigns each year from 2018-2025. We highly recommend Chicane Marketing for any brand looking to make a strong impact at these events."

4

Simone Cook

Assistant Brand Manager, Nude by Nature

"We've had the privilege of working with Chicane Marketing for many years, and our long-standing partnership has been instrumental in building and strengthening our brand presence at the Royal Shows. Their team's expertise and dedication has made every aspect of the process seamless, from showbag development to logistical support, Chicane Marketing’s execution has consistently been flawless. We truly value our partnership with them and look forward to many more successful collaborations."

allkinds logo

Garbielle Aardoom

Head of Product, Allkinds

"As a new and upcoming Australian brand developing self-care product for next-gen skin, Chicane have been an instrumental partner in our endeavour to reach customers and families far and wide across Australia. We have been fortunate enough to work with the Chicane Marketing team across 2024 and 2025, they have supported us throughout the entire process of bringing our showbags to life and making them accessible to so many. We highly recommend Chicane Marketing to any brands looking to expand their footprint and brand awareness".

Our partners

are-media-logo
InStyle Australia Logo Black
MCoBeauty
L'Oréal_logo.svg
NBN_LOGO + TAGLINE_CMYK
logo-ferrero
allkinds_logo_NAVY
Australian_Radio_Network_logo.svg
Nestlé.svg
Wella_Company_Logo_Black
sani_logo
ROXY Australia Showbags and Sampling
Arnotts_logo
ROXY Australia Showbags and Sampling
Menz-Confectionery
Edgewell Personal Care Company logo (PRNewsFoto/Edgewell Personal Care Company)
RedBullEnergyDrink.svg
Remedy-Drinks-logo
Kimberly-Clark-RGB-Blue-Logo
Swisse_logo.svg

Get in touch

Chicane Marketing

DeskSpace, Level 1

85 William Street

Darlinghurst NSW 2010

info@chicanemarketing.com.au

© Chicane Marketing 2025