Case Study

Ferrero Rocher has been bringing together people you care about for decades. Wrapped in each iconic gold wrapper is a whole hazelnut, dipped in smooth and velvety filling, coated in milk chocolate and covered hazelnut pieces. To give you irresistible taste experience.

What we did

Since 2018, Chicane has partnered with Ferrero Rocher to deliver a standout showbag experience. Unlike other chocolate showbags at the Royal Shows, the Ferrero Rocher showbag positioned itself as a premium offering, featuring luxurious packaging in a high-end gift bag designed by Chicane – setting it apart from the typical plastic alternatives of your typical chocolate showbag. The campaign included multi-platform promotion through online content, social media, content creator collaborations and POS displays, ensuring widespread visibility and appeal.

The results

The quality and aspirational experience of the Ferrero Rocher showbag sees it sell out at Royal Shows every year. Our innovative approach continues to provide Ferrero Rocher with an exceptional opportunity to enhance brand awareness and connect with a new audience, while solidifying its status as a luxury chocolate brand.