Case Study

Roxy is a lifestyle brand, offering products for every aspect of the active girl's life. From handbags to wetsuits, the key ingredient of a Roxy product is that inimitable Roxy spirit: daring, confident, naturally beautiful, fun, alive.

What we did

ROXY first joined the Chicane family as a merchandise partner for the now-retired girls magazine DOLLY (we love you always!). The DOLLY x ROXY Showbag was a powerful combo – two of Australia’s biggest girls' brands together in one bag. Having seen the success showbags could have, ROXY asked us to launch a standalone showbag. We put together a killer collection of ROXY gear including a wet bag, cosmetics bag (or pencil case), water bottle, headband, notebook and pencil set alongside a range of on-trend samples.

We first partnered with Roxy as a merchandise partner for the (now-retired) Dolly magazine showbag. The DOLLY x ROXY Showbag was a powerful collaboration – two of Australia’s biggest girls' brands together in one bag. Having seen the success showbags could have, ROXY soon requested a standalone showbag.

The result

Launched at the 2018 Adelaide Show, the Roxy showbag sold out in just a few days, exceeding all our expectations and projections. Like Showpo, the Roxy showbag featured a range of coveted products, including a wet bag, cosmetics bag (or pencil case), water bottle, headband, notebook and pencil set, alongside a selection of on-trend samples.

With more showbags quickly pulled together, we just managed to avoid a mob of FOMO-ing tweens and delivered an incredible campaign for our client