Who We Are


About Us

Admittedly, we’re pretty unique so it’s hard to slap a label on us. We’re a showbag and sampling company, but what does that actually mean? Well…

We are a product distribution and sampling agency. Our primary product distribution channels are consumer events and subscription sample boxes.

  1. We facilitate promotional retail distribution campaigns (partners include Nestle, Arnott’s and Lindt)
  2. Offer cost free sampling opportunities through our event sample bags and subscription sample boxes (participants include Coca Cola Amatil, Church & Dwight and Heritage Brands)
  3. Create branded event Show bags, which include custom promotional merchandise or ‘branded gifts’ (partners include ModelCo, COAST TO COAST Skincare, Red Earth Beauty and Showpo)
  4. Project manage all aspects of event management, including promotional staffing, stand builds, logistics and third party liaison

We aim to strike a balance between high exposure promotions and targeted sampling. We’re passionate about placing products in the hands of key markets not just mass markets. We do this through offering unique and measurable partnership brand marketing opportunities.

Showbag companies

Our focus and passion lies at the heart of Australia’s largest Events, the Royal Shows. As event marketing experts, we facilitate every process that goes into creating Showbags, from designing totes to staffing stands… market insight reports to operations and logistics. We facilitate the opportunity to sample at events and for event product placement.

Sample bags are an effective cost free opportunity for measurable sampling and powerful partnership brand marketing. Our sample bags garner mass appeal due to their recognisable brands including popular magazine titles.

We’re Australia’s most successful sample bag business.

Our branded Showbags span a number of industries including grocery brands, toys, media, beauty and entertainment. By creating your own Showbag, you can take advantage of the event branding, product placement and experiential marketing opportunities that come with it.

Businesses are knocking on our door, begging us to create their Showbag!

Events we’re at

You’ll find Chicane Marketing at Australia’s largest events. We’re at every major Royal Show and our Showbag brands can be found at many regional Shows too!

Our business is growing and 2017 will bring a growing portfolio of event sampling opportunities for our sampling clients.

The Royal Canberra Show

The Royal Canberra Show

24-26 February 2017

The Sydney Royal Easter Show

The Sydney Royal Easter Show

6 - 19 April 2017

The EKKA

The EKKA

11 - 20 August 2017

The Royal Adelaide Show

The Royal Adelaide Show

1 - 10 Sept 2017

The Royal Melbourne Show

The Royal Melbourne Show

23 Sept - 3 Oct 2017

The Perth Royal Show

The Perth Royal Show

23 - 30 September 2017

Melbourne International Flower & Garden Show

Melbourne International Flower & Garden Show

29 March - 3 April 2017

Chicane Logo Concepts_v3

@CHICANESHOWBAGS