Product Sampling
Put your products front and centre with the best. With over 20 years’ experience and partnerships with some of Australia’s biggest brands, we give you access to almost three million engaged Australians across five Royal Shows.
How it works
We source high-quality fashion, beauty, grooming, health and lifestyle products, as well as vouchers, and align them with Australia’s biggest brands to create memorable experiences for your target audiences.
Sampling is a game-changer for brands looking to expand reach and gain new customers. For well-known names, it’s a powerful way to create excitement and build customer loyalty. For smaller brands, it’s an unbeatable opportunity to raise awareness and connect with a broad audience, without the heavy lifting. Our seamless, end-to-end sampling service means all you have to do is provide the products – and we’ll bring the customers to you.
Benefits of Sampling with us
POWERFUL
BRAND EXPOSURE
Be part of Australia’s largest events and put your products in front of an engaged mass audience to drive sales.
LOW COST
In most cases our sampling program is completely cost free, simply supply and ship your products to our warehouses. We'll do the rest.
ADVERTISING
Drive exposure to your brand via the Royal Show websites, our website, social media and POS displays.
MARKET RESEARCH
We can undertake detailed market research of sample bag customers. Get a bespoke report on how customers engage with your brand and products.
SUSTAINABILITY
Use near-expiry or
discontinued products and free
up warehouse space.
SOCIAL REACH
Extend your reach through our online content and influencer campaigns. We feature and promote your products and brand to a targeted social audience.
Our sample bag brands



Women / Gen Z and Millennials / 16-35 / Fashion / Beauty / Active
Women / Unisex / Gen X / 35-50 + / Food / Home / Entertainment



Men / Unisex / 18-45 / Fashion / Entertainment


Brands who take advantage of Sampling















Want to get your product involved at the 2025 Royal Shows?
Complete the form to receive our Sampling Proposal
Get in touch
Chicane Marketing
DeskSpace, Level 1
85 William Street
Darlinghurst NSW 2010
© Chicane Marketing 2025