Product Sampling

Put your products front and centre with the best. With over 20 years’ experience and partnerships with some of Australia’s biggest brands, we give you access to almost three million engaged Australians across five Royal Shows.

How it works

We source high-quality fashion, beauty, grooming, health and lifestyle products, as well as vouchers, and align them with Australia’s biggest brands to create memorable experiences for your target audiences.

Sampling is a game-changer for brands looking to expand reach and gain new customers. For well-known names, it’s a powerful way to create excitement and build customer loyalty. For smaller brands, it’s an unbeatable opportunity to raise awareness and connect with a broad audience, without the heavy lifting. Our seamless, end-to-end sampling service means all you have to do is provide the products – and we’ll bring the customers to you.

Benefits of Sampling with us

POWERFUL
BRAND EXPOSURE

Be part of Australia’s largest events and put your products in front of an engaged mass audience to drive sales.

LOW COST

In most cases our sampling program is completely cost free, simply supply and ship your products to our warehouses. We'll do the rest.

ADVERTISING

Drive exposure to your brand via the Royal Show websites, our website, social media and POS displays.

MARKET RESEARCH

We can undertake detailed market research of sample bag customers. Get a bespoke report on how customers engage with your brand and products.

SUSTAINABILITY

Use near-expiry or
discontinued products and free
up warehouse space.

SOCIAL REACH

Extend your reach through our online content and influencer campaigns. We feature and promote your products and brand to a targeted social audience.

Our sample bag brands

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Women / Gen Z and Millennials / 16-35 / Fashion /  Beauty / Active

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Attract smart, savvy and sophisticated women, as passionate about high-gloss beauty and fashion as they are about world issues.

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Connect with socially savvy, fashion-forward, beauty obsessed Gen Z and millennial women, who embrace trends and pop culture as a means of self expression.

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Step inside the world of sport luxe, where Stella girls are the first to buy and try products based on influencer recommendations and brand content, and wellbeing is a top priority. 

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Women / Unisex /  Gen X / 35-50 + /  Food / Home /  Entertainment

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Be welcomed into the homes of Australian women who love new products that enhance their families’ health and happiness, as recommended by their trusted magazine - The Australian Women's Weekly.

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Partner with Australia’s original and leading multi-platform brand to engage audiences who appreciate home and interior design, Australian architecture and hosting.

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Leverage the Gen X loyalty from one of Sydney’s most beloved radio duos, Jonesy and Amanda. Benefit from on air promotions at GOLD 101.7 and across digital platforms.

GOLD 104.3 is Melbourne’s Gen Xers ideal combination of music, intelligent content and timeless entertainment, driven by renowned host Christian O’Connell, who’ll also promote your brand on air.

 

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MenUnisex 18-45 / Fashion /  Entertainment

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Obsessed with fitness and wellbeing, Men’s Style connoisseurs shop online and in-store at the recommendation of their friends, favourite magazines and digital content. 

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Dedicated and always up for a laugh, Kyle and Jackie O Show fans devour products recommended by the ‘King and Queen of radio’. Plus you’ll benefit from on air and digital promotion from KIIS 106.5.

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Brands who take advantage of Sampling

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Want to get your product involved at the 2025 Royal Shows?

Complete the form to receive our Sampling Proposal

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Get in touch

Chicane Marketing

DeskSpace, Level 1

85 William Street

Darlinghurst NSW 2010

info@chicanemarketing.com.au

© Chicane Marketing 2025