CASE STUDY

My Kitchen Rules Showbags at the Easter Show by Chicane Marketing

With 10 seasons under their belt, Channel 7’s My Kitchen Rules is still a fan favourite show.

THE DETAILS:

OUR SERVICE: SHOWBAGS

Our long-running partnership means we’ve produced all kinds of MKR merchandise over the years. We’ve created aprons, eco bags, cooler bags, all the kitchen utensils (we had no idea how many different kitchen utensils there are), cutting boards and everything in between.

OUR RESULT

The MKR Showbag is a solid performer year on year with fans flocking to get their hands on the latest MKR kitchenware. We’ve also partnered with Channel 7 for events, giveaways and gifts with purchase.

A rare opportunity to partner with My Kitchen Rules in our free targeted sampling program. Target main grocery buyers, foodies and early adopters of new food, home and lifestyle products.

Some of our other showbag success...

The ROXY Showbag offers a rare opportunity to target the tween market with a free sampling program.

ROXY AUSTRALIA 

SHOWBAGS

We partnered with ROXY in 2018 to create the ROXY Girl Showbag at the Royal Shows of Brisbane, Adelaide and Melbourne.

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Building a branded showbag with Chicane Marketing is a unique opportunity for beauty brands to engage with potential customers and build awareness and brand loyalty.

NUDE BY NATURE

SHOWBAGS

We partnered with Nude by Nature in 2017 to retail a showbag at the Royal Shows.

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Showpo Fashion Branded Showbag. Showpo is the go-to one stop shop for everything fashion related. The showbag was an amazing branding opportunity with mass exposure and product sampling. Bounce back offers were included to drive new customers to convert to online purchasers.

SHOWPO

SHOWBAGS

We created a showbag for Cool-girl favourite Showpo. It was a hit.

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