CASE STUDY

Abbott's Village Bakery Sampling Program Chicane Marketing Easter Show

Abbott’s Village Bakery® believes in making the most of every mouthful. We bake every loaf to be so full of flavour, texture and aroma that it’s absolutely, positively irresistible. Now it’s over to you. Work your topping magic, and savour every last crumb.

WHAT THEY NEEDED (aka, the brief):

OUR SERVICE: EVENTS + SHOWBAGS

From 2012 to 2015 we managed the Abbott’s Village Bakery stand in the Woolworths Fresh Food Pavilion at the Sydney Royal Easter Show.

 

OUR RESULT

We built a custom branded stand to retail showbags and sample their products. The showbag was in such demand the show had to organise crowd control to manage the queues.  It was a great opportunity for Abbott’s to build brand awareness, have customers engage with the brand, taste and try the product and make a profit on the showbag sales.

Sampling programs and Events and activations with Chicane Marketing at the Sydney Royal Easter Show. The Woolworths Fresh Food Dome is must-visit for 90% of show visitors. Get in front of your customers and have meaningful engagements that build their awareness and loyalty.

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